Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
The ancient Roman city of Ostia was in antiquity situated at the mouth of the river Tiber, some 30 kilometers to the west of Rome, and on the Mediterranean sea. In the third century BC Ostia was primarily a naval base. Eventually Ostia would became the main harbor of Rome for goods such as wine from France, olive oil from southern Spain, grain from Tunisia and Egypt, marble from Tunisia, Greece and Turkey. Upon arrival the goods were stored in horrea (warehouses), and transported later to Rome along the Tiber
During its hey-day Ostia was a densely populated city, with a large variety of buildings, and a mixed and "international" population. The overwhelming majority of the buildings that have been excavated was built in the second century. The prosperity lasted until the Severan period, in the early third century.
Great stories have a personality. Consider telling a great story that provides personality.
